10 Food Hacks For You To Use At The Office
Dan Schawbel is the leading personal branding expert for young professionals. Read full contour
People you know or have never met yet are googl'ing y'all. Let'south face it, you're even google'ing yourself! At the finish of 2007, the Pew Internet Research Team plant that 47% of people search for data nigh themselves online (Self-Googling), which was more than than double 5 years ago. It's a pretty condom bet that percentage has climbed to over 50 or threescore% by this year.
Some people might can information technology ego-surfing, but it's actually a proficient practice to meet what results come for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to acquire more well-nigh you. Hiring managers want to see if you have a make clean tape in Google, which is your permanent tape because every move you brand (yep even a blog annotate) is stored there forever. Before I went on a second engagement in one case, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Attempt doing information technology correct now and see what you get.
There is no hiding from Google!
Google keeps track of just about everything you do on the internet. It patrols and captures your online behavior, such as when you postal service on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more than. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete movie (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a periodical of your life. Your children and children's children volition be able to detect out everything nigh you when they grow older. "Mom, await what I but found out virtually Dad in Google." Your personal brand can't hide from Google. There is one major exception to this though.
Common names
If your proper name is common, such as Mike Smith, so it volition be very hard to own your Google results. There are over 54 meg results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the superlative x results, that may exist achievable, if you either get very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google changed their algorithm and y'all'll lose all that hard work. The point being is that you'll accept to differentiate your name in social club to rank loftier. I typically recommend yous apply your middle name or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. We're talking Google PageRank'south of 8 and higher! Your blog posts about these celebrities will never end upward on the top twenty results for their proper name unless yous are Perez Hilton. If your proper noun is the same every bit a celebrities, you are in large problem. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (twoscore 1000000) and other major celebrities. Personally, I don't have whatsoever friends with these names, but even with C-level celebrities, y'all don't stand a adventure. If you are stuck with a celebrity name, I suggest that yous build your make around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might have been made fun of people of your unique name because it was "different." Although yous were ostracized and fabricated fun of, right now you become to laugh at anybody else! With a distinct name, you are able to hands dispense the results for your name on search engines. When you become to your high school reunion and come across your friends, you lot'll get the last laugh considering you can be visible and command perceptions, while they merely cannot. When you Google your proper noun, whether yous take results that reflect your brand, you lot'll run into how difficult information technology will exist to rank high for information technology or non. Depending on the competition, it may accept you a few days or a few months. Over time, if you work very difficult, y'all'll ain the elevation ten results for your name.
In my side by side mail, I'll talk about what yous tin practise to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/10-food-hacks-for-you-use-the-office.html
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